Our name
Our name Broadband Infraco is the most direct reflection of our founding mandate and market focus. Our strategic intent is to increase broadband connectivity services in the South African market and to provide licensed telecommunications service providers access to services at significantly lower but sustainable levels in the South African market.
Our identity
Our logo is made of two important elements: the typography and the graphic circles. The graphic circles are reminiscent of fibre optic cables and express the communication, connectivity and magic to be found within our brand.
Market positioning of our brand
We enable other Telco operators to save costs and to achieve better long distance redundancy. We are South Africa’s Long Distance Carrier, the Carrier of Carriers, and we do this in a manner that is fair & objective without serving narrow sectoral interests. |